Texting: The Secret to Engage Communities
Texting isn’t just convenient — it’s one of the most effective tools for strengthening and engaging communities today. Data shows SMS messages achieve open rates of around 98%, with 82% read within five minutes and response rates up to ~45%, far outperforming email or social platforms. This immediacy lets organizations share urgent updates, coordinate events, and build two-way conversations that deepen relational ties and participation. Personalized texting fosters real engagement because it meets people where they already are — their phones. For faith communities, schools, nonprofits, or local groups, texting amplifies connection, cultivates trust, and keeps conversations alive with the people who matter most.
In this digital world, connection doesn’t happen by accident. In Texting: The Secret to Engage Communities, we explore how thoughtful, relational texting can become a powerful tool to shepherd people where they already are.
This talk fits squarely within the THINQ Framework. It shows us ways to apply wisdom to modern tools, ask better questions about communication, and engage culture with nuance rather than noise.
If you’re looking for practical insight grounded in wisdom and real-world ministry, this talk will help you think differently about how you connect with your community.