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The Family Estrangement Trend

38% of U.S. adults are estranged from a family member — 24% from siblings and 16% from parents. Research also shows adult children are 4x more likely to be estranged from fathers (26%) than mothers (6%). Family Estrangement Trend helps us understand causes and invites grace, truth, and healing.

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The Gen Alpha Opportunity

The next generation matters.
Gen Alpha — born ~2010–2025 — will make up ~30% of consumers by 2025 and influence 42% of household spending. They’re digital, influential, and shaping culture now. Watch The Gen Alpha Opportunity to understand how to engage them faithfully

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